Content & Media

Content & Media is the functional unit of the Hongqiao Reception Hall in charge of publicity production and brand communication. It produces multilingual materials, operates the official website and social media, and runs thematic campaigns. From guidebooks and posters to short videos and feature stories, the team tells the Hongqiao story vividly, helping domestic and international guests discover the market's highlights and services. For audiences from different countries and regions, the unit provides multilingual service information and shopping guides, and continuously publishes market updates, merchant stories and event previews on social platforms at home and abroad. During major exhibitions and festivals, it plans special campaigns with partner media, making the hall's brand image more distinctive and internationally influential.